Rediscover Main Streets Program

April 8, 2022

In Canada Funding for Municipalities Economic Development Tourism Atlantic Canada
Atlantic Canada - Rediscover Main Streets

Up to $500k Available for Organizations in Atlantic Canada Seeking to Enhance Downtown Cores and Neighbourhoods

Through the Atlantic Canada Opportunities Agency, the Rediscover Main Streets initiative is supporting the economy by helping Atlantic Canadians re-experience their main streets, downtowns and neighbourhoods, no matter how big or small. This initiative will reanimate and breathe new life into local economies affected by the global pandemic, as well as help generate new ideas that inspire locals and tourists alike to rediscover all that their main streets, downtowns and neighbourhoods have to offer.

 

Eligible Applicants

  • Not-for-profit organizations, including Indigenous organizations
  • Crown corporations
  • Provincial/municipal/territorial governments
  • Economic development associations
  • Post-secondary educational institutions

 

Eligible Projects

Applicants can submit projects that involve:

  • Activation
    • Development of new products, offerings, and local experiences to activate and animate downtown cores and community main streets
  • Amplification
    • Scaling of existing events, adaptation of products, product clustering, diversification, follow-on to existing campaigns (buy/shop local), and innovation to existing offerings to enable local businesses support and encourage visitation
  • Marketing and Promotion
    • Building awareness, promotional marketing activities, packaging and signage. Projects include those that help promote reanimating downtowns and main streets

 

Eligible Costs

The Rediscover Main Streets initiative covers the following:

  • Cost of labour and of material used
  • New operating costs directly related to the project
  • Professional and technical service fees
  • Advisory expenses (such as planning, business information or counselling services)
  • Costs related to coaching, mentoring, or networking events
  • Fees associated with participation in business training through a business service organization
  • Costs related to expanding or maintaining markets
  • Subcontracting costs
  • Production and distribution of promotional materials and management tools
  • Production of management tools

 

Funding Details

  • Projects with a targeted scope could receive $25,000 to $500,000
  • Projects with a broader, regional impacts could receive more on a case-by-case basis


Deadline

Applications must be submitted by April 29, 2022, 11:59 P.M. (ADT).

Need some advice?

Not sure if your organization qualifies for government funding? Schedule a free assessment with us today.

Let's Connect
Language & Region

EN | FR | USA  

Legal

Privacy Policy

Terms of Use

Our Company

At GrantMatch, we acknowledge that our headquarters are situated on the Treaty Lands of the Mississaugas of the Credit First Nation, as well as the Traditional Territory of the Haudenosaunee, Huron-Wendat, and Anishinabek people. This land is covered by the “Dish With One Spoon” wampum agreement. We respectfully recognize that these lands’ original inhabitants and caretakers are First Nation and Métis people, and we are deeply grateful to be able to work on this land. As a remote team with employees across Turtle Island, also called North America, we would like to acknowledge the importance of the land that each of our team members calls home. GrantMatch actively encourages employees to learn about the history of the land on which they are situated and their local Indigenous peoples.